Artificial Intelligence (AI) is transforming industries and societies across the globe, driving the need for robust legal frameworks to govern its use. In the United Kingdom (UK) and the European Union (EU), AI governance is a blend of existing legislation, including data protection, consumer rights, and intellectual property, and in the EU, dedicated legislative initiatives like the proposed AI Act.
This article is intended as a high-level overview to provide a general understanding of the regulatory landscape and the differing strategic approaches between the UK and the EU.
United Kingdom
The UK government’s AI white paper, published in 2023, outlines its vision for AI regulation, guided by five cross-sectoral principles:
- Safety, Security, and Robustness – Ensuring AI systems operate reliably and mitigate risks.
- Transparency and Explainability – requires AI systems to be understandable to users and regulators.
- Fairness – promotes equitable outcomes and prevents bias in AI systems.
- Accountability and Governance – establishes clear roles and responsibilities for AI developers and users.
- Contestability and Redress – Ensuring mechanisms for users to challenge AI-driven decisions.
Instead of enacting new AI-specific legislation, the UK relies on existing regulators, such as the Information Commissioner’s Office (ICO), to enforce these principles within their domains.
European Union
The EU AI Act adopts a risk-based regulatory framework, classifying AI systems into four categories:
- Unacceptable Risk – AI practices deemed harmful and prohibited, such as social scoring by public authorities or real-time biometric identification in public spaces (except for narrowly defined security purposes).
- High Risk – includes AI systems used in critical areas such as healthcare, recruitment, and law enforcement. These are subject to stringent requirements, including risk assessments, transparency, and human oversight.
- Limited Risk – includes applications like chatbots or recommendation systems requiring minimal obligations such as transparency notices.
- Minimal or No Risk – Most AI systems are largely unregulated in this category.
The EU AI Act complements the EU Ethics Guidelines for Trustworthy AI, emphasising human autonomy, fairness, and societal well-being. Violations can result in significant fines, mirroring the General Data Protection Regulations (GDPR) enforcement model.
Leveraging existing laws
Both the UK and EU leverage existing laws to address challenges associated with AI:
- Data Protection Laws – the EU’s General Data Protection Regulation (GDPR) and the UK’s Data Protection Act 2018 govern personal data collection, processing, and storage, which is integral to AI systems. Compliance with these laws is essential for ensuring responsible use of AI technology.
- Consumer Protection Laws – AI-powered products and services must comply with laws like the EU’s Unfair Commercial Practices Directive and the UK’s Consumer Rights Act 2015 to prevent deceptive practices.
- Intellectual Property (IP) Laws – the UK Copyright, Designs and Patents Act 1988 and the EU Copyright Directive govern this area, and the key challenges include:
- Use of copyrighted materials to train AI models.
- Ownership of AI-generated content.
- Accountability if AI-generated content infringes on existing copyright.
AI regulation in the UK and EU reflects a balance between encouraging innovation and protecting fundamental rights. While the UK relies on flexible principles-based Governance, the EU has introduced a comprehensive legal framework through the AI Act. The UK and EU address ethical, legal, and societal challenges AI systems pose in a rapidly evolving technological landscape.

Information security, risk management, internal audit, and governance professional with over 25 years of post-graduate experience gained across a diverse range of private and public sector projects in banking, insurance, telecommunications, health services, charities and more, both in the UK and internationally – MORE